Indianapolis, Indiana – Jeff Conrad, who currently serves as the generation and transmission cooperative’s chief operating officer, was promoted to president and chief executive officer of The Wabash Valley Power Alliance.
According to the WVPA, Conrad has worked for the organization since 1999, serving in various leadership roles. The organization serves 23 member distribution electric cooperatives in Indiana, Illinois and Missouri.
“The electric industry is in an era of unparalleled change and staying ahead of the ever-evolving needs of the members we serve will be the key to our ongoing success,” said board chairman Phil Hayes. “We are confident that with Jeff’s leadership and experience, Wabash Valley Power will meet the challenges of the future head-on and continue to be a premier provider of electricity to our alliance of electric cooperatives.”
He previously served as the WVPA’s corporate controller and chief financial officer. In April, he is expected to begin his new role.