EVANSVILLE, Ind. – The iconic casino boat that once graced the Evansville riverfront has undergone a dramatic transformation, making waves in New Orleans as it joins the Super Bowl festivities. The vessel, which first opened in 1995 as Casino Aztar, spent more than two decades in Evansville, offering riverfront gambling before being sold in 2017. After a renovation, it was reborn in the Crescent City as a jazz club, officially named Riverboat Louis Armstrong.
However, the boat’s new identity has taken an even more exciting turn. According to PepsiCo, the vessel is now called “Cheese of the Seas” in a clever rebranding partnership with the Cheetos brand. The reimagined riverboat, now adorned in a giant Chester Cheetah figure, was spotted cruising down the Mississippi River earlier today, heading towards its Super Bowl debut.
“Cheese of the Seas” is expected to be part of the Super Bowl celebrations, adding to the excitement of the big game in New Orleans. As it makes its way down the river, the boat is quickly becoming a local spectacle, attracting attention not only for its unique look but for the nostalgic memories it evokes for many who remember the former Casino Aztar.
For now, the boat continues to sail through the Mississippi, adding a fun, festive atmosphere to the Super Bowl weekend. Whether you’re a longtime fan of the riverboat or just a curious onlooker, “Cheese of the Seas” has certainly earned its spot in this year’s Big Game celebrations.
